01
Commercial
Is your go-to-market working, and can it scale?
- What it diagnoses
- Go-to-market strategy, revenue model, customer acquisition, and the mechanics behind growth.
- Why it matters
- Investors don't fund traction they cannot explain. If growth cannot be traced to a repeatable mechanism, it reads as luck, not a business.
- What leakage looks like
- Revenue that depends on founder relationships rather than a system; customer acquisition costs no one has calculated; growth that cannot be repeated in a new market or segment.
